'Branding' what is that???

I find myself to be a prisoner of this chain of thoughts many times;  As an artist you want to make art, free art, that's the reason for choosing this kind of life after all. But at the same time you don't want your art to be stacked somewhere on the addict or cellar. You want it more than anything hanging on someone’s wall, making some one happy when looking at it. That’s part of the magic of creating. So inevitably you find yourself in the spider web of finding a balance between commercialization (branding your work)and following your heart. How does one keep oneself from paralyzing while thinking these things through. This what I ask myself many times...